Interest for Others

Interest for Others set out to make big change. How? By collecting small change. The goal was to give everyone with a bank account a simple way to donate their earned interest to a non-profit of his or her choice. The donation was nominal — the average interest payment is around $6.00, but collectively the impact could add up to hundreds of millions of dollars a year.

Sadly, the organization closed its doors this year. However, I still like to show the work because of the “aha” design moment and the simplicity of the final product.

All work shown was created at Little.