Clif

When Clif wanted to refresh their line of granola, they came to us. Clif has a strong reputation, largely based on the Clif Bar — the snack you grab when you want to conquer a mountain. Well, sometimes you just want to conquer the day. So they wanted to show that Clif granola is an everyday snack for everyday energy.

They wanted to leverage the Clif name, reputation and expertise. But they also wanted something accessible. The result was a clear, bold system that pops off the shelf.

Work shown was created while at Little.